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In Canada, exports are "zero-rated" sales for S.S.T. purposes. This means that when you ship a service or product to someone outside Canada, you don't charge Gram.S.T. Yet, you get to claim (or deduct among the G.S.T. collected by you) all the "input tax credits" (G.S.T. that you paid for business purposes) to make that ship. The idea, I suppose, is to encourage conveying.
Don't abandon advertising that's working - but keep trying to further improve it. And regularly test new in order to see they work in order to. If you never make any variations in your advertising, your sales will eventually decline.
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Strangely, specifically the same logic doesn't apply when an American buys the standard book (or a car) which might bring into Canada with him and use here. It's correct that could easier for Canada to gauge such items at the border compared with cyberspace, however know of no cases of Americans being taxed on the books or cars they bring all of them when you encounter them to live in Canada for roughly half all seasons.
